Graphic Design
Brand & Print Materials
A suite of brand-aligned print collateral including an experience map, postcard design, and property comparison report, all built in InDesign and Photoshop.
Problem
A brand needed cohesive print materials that could communicate complex information (experience journeys, property comparisons) in a visually digestible format.
Process
Started with brand guidelines review and content mapping. Designed layouts in InDesign with Photoshop image treatment. Iterated based on stakeholder feedback before preparing print-ready files.
Solution
Three production-ready print pieces: a full-color experience map visualizing the customer journey, a direct-mail postcard, and a structured property comparison report.
Outcome
Delivered print-ready files with full bleed, crop marks, and color profiles matched to the print vendor's specifications.