Jen Tucker
Web Experience Manager with an MBA. I bridge the gap between business goals and digital execution, turning strategy into content and content into results. Designing strategies you need for an impactful tomorrow.
About
Strategy-led. Content-driven. Business-minded.
I'm a Web Experience Manager with an MBA and a background that spans editorial content, digital production, and UX design. I bring structure to complex content ecosystems and help organizations communicate clearly at scale.
My MBA gave me the business context to understand why content decisions matter, not just what to publish, but how it drives acquisition, retention, and brand authority. I've worked across web production, design, and strategy, which means I can speak fluently with both creative and technical teams.
I'm based in San Francisco and open to remote, hybrid, or on-site roles in content strategy, web production, or digital operations.
Strategy & Content
Web Production
Design & UX
Business & Research
Work
Selected Projects
A mix of UX, content, and web production work. Each project links to a full case study with problem, process, and outcomes.
Frontend Web Production
Web Portfolio
Designed and built this portfolio site from scratch in Next.js 16, TypeScript, and Tailwind CSS; the site itself is a demonstration of modern frontend skills.
Search Strategy & Data
SEO & Analytics
Built and executed an organic search strategy combining keyword research, on-page optimization, and Google Analytics reporting to drive measurable traffic growth. Includes an A/B test case study evaluating a homepage redesign.
UX Research & Design
UX Examples
End-to-end UX research and design for a gamified fitness web application, from competitive analysis through user personas to interactive wireframes.
Graphic Design
Brand & Print Materials
A suite of brand-aligned print collateral including an experience map, postcard design, and property comparison report, all built in InDesign and Photoshop.
Contact
Let's work together.
I'm currently open to new full-time opportunities in content strategy, web production, or digital operations. If you're hiring or just want to connect, reach out; I'd love to hear from you.