UX Research & Design
UX Examples
End-to-end UX research and design for a gamified fitness web application, from competitive analysis through user personas to interactive wireframes.
Problem
Users struggle to stay motivated with traditional fitness apps. The challenge was to design an experience that leveraged gaming mechanics to increase engagement and habit formation.
Process
Conducted competitive analysis of 8 fitness and gaming apps. Developed three distinct user personas based on target audience research. Created low-fidelity wireframes in Illustrator, then refined into a clickable prototype.
Solution
A gamified dashboard that tracks fitness milestones as in-game achievements, with social challenges and a progression system that rewards consistency over intensity.
Outcome
Delivered a complete UX design package including research report, personas, experience map, and wireframes. Used as a foundation for developer handoff.